Honor your local roots and wear your values with confidence.

Designed Local. Styled Western.

PRE-ORDERS RUN FROM FEBRUARY 2 - FEBRUARY 21. YOU WILL RECEIVE YOUR ITEMS BY MARCH 21ST AT THE VERY LATEST.

Coming Soon: Summer Collection

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Rooted in western culture and local pride, 308 Apparel blends classic western elements with modern silhouettes to create everyday pieces that feel both timeless and current.

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308. Chadron, NE.

Represent where you come from, what you stand for, and the western spirit that continues to shape modern life.

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