The owners of 308 Apparel are Denver transplants who quickly fell in love with Chadron and the surrounding areas. So much so that at the first opportunity, they packed up their lives and relocated to Whitney (right outside Chadron) on a small ranch. Their lives radically changed from a Denver suburb to rural America, and they couldn't be happier.

That's where 308 Apparel started. In Denver, there is a local gift shop or store on practically every corner. In Chadron, we saw a scattered assortment of locally branded shirts, but most of them were from big box stores. We pride ourselves on having locally curated designs printed on our clothing. In our humble home out in Whitney, we spend our evenings brainstorming ideas for what the locals and tourists in Northwest Nebraska will love.

We are so excited to get to launch lines for each season, reflective of what happens in town all season long. We're so excited to bring innovative, exciting, western and local designs to the people of Northwest Nebraska!